Privacy Policy



We respect your privacy and are committed to protecting it through our compliance with this policy.  This Privacy Policy describes how we at The Perfect Arm LLC, collect, use and share the personal information that we gather through the websites, mobile apps, platforms, and other digital properties.

This Privacy Policy applies when you interact with us offline. (Tradeshow, conference, or other promotional gatherings.)

When we use the term “Personal Information” we mean information that can be used to identify you as an individual person.  We do not consider Personal Information to include information that has been de-identified so that it does not allow a third party to to easily identify a specific individual.  This describes how your personal information is collected, used, and shared when you visit or make a purchase from thekineticarm.com (the “Site”).

We rely on separate and overlapping bases to process your Personal Information. For example we may need to collect your personal information in order to process your order and a transaction you have requested.  We may also process your personal information to further our legitimate interests, where those interests are not overridden by your rights and interests.


We collect Personal Information you provide. For example when you enter your full name, address, phone number, email, purchase information, and account credentials, demographic information and information related to your preferences. 

It is true for most digital platforms, that information will be automatically gathered on on our services without actively providing the information. This information may include browser, device, cookie and similar data that can be collected. 

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information.” When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  •  Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store–you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here:https://www.google.com/intl/en/policies/privacy/. Opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising by using the links below:
– Facebook: https://www.facebook.com/settings/?tab=ads
– Google: https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.


We rely on several legitimate interests in using and sharing your Personal Information. These interests include:

  • Understanding how the Services/Products are being used
  • Improving and customizing the Services for  you
  • Obtaining insights into usage patterns of the Services; 
  • Exploring ways to develop and grow our business
  • Ensuring the safety and security of the Services and Products and
  • Enhancing protection against fraud, spam, harassment, intellectual property infringement crime and security risks.

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. When we are processing Personal Information based on our legitimate interests, we generally will retain information for a reasonable period based on the particular interest, taking into account the fundamental interests and the rights and freedoms of data subjects.

Where we are processing Personal Information based on our consent, we generally will retain the information for the period of time necessary to fulfill the underlying agreement with you, subject to your right, under certain circumstances, to have certain circumstances, to have certain of your Personal Information erased.  In addition, if we face a threat of legal claim and in that case, we may need to apply a “legal hold” that retains information beyond our typical retention period. In that case, we will retain the information until the hold is removed, which typically means the claim or threat of claim has been resolved. 

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@thekineticarm.com or by mail to this address: The Perfect Arm, LLC, 3550 Broad Street, suite G, Chamblee GA 30341

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